Type
Videos
Author
EMBARQ
Organization
EMBARQ (USA)
Published in
2010
Submitted by
Peter MIdgley
Related theme(s)
Urban Mobility
Region
USA and Canada (USC)
Country
United States of America

L.A. Metro: Promoting Mass Transit

Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn't about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful.


"LA Metro: Promoting Mass Transit", a video by EMBARQ